Choice for Publishers and Marketers Simplify Consent & Compliance Management

We help with privacy compliance, so you can focus on your business

Quantcast Choice CMP TCF v2.0 consumer interface

The FREE privacy tool trusted by 25,000+ publishers and brands

Quantcast Choice CMP Customer BuzzFeed
Quantcast Choice CMP Customer Reach
Quantcast Choice CMP Customer The Independent
Quantcast Choice CMP Customer Immediate Media
Quantcast Choice CMP Customer Euronics
Quantcast Choice CMP Customer Peoples Postcode Lotter

We cover three key areas for you Consumer trust, business growth, and vendor control.

Quantcast Choice user trust

Build consumer trust by providing
transparency and control

Consumer control
Show your consumers they are in control.
Trusted interface
One of the most familiar and trusted consent management interfaces.
Minimize delays
Minimize delays to in-page customer experience.
Quantcast Choice maximize ad revenue

Maximize ad revenue while supporting
compliance with data protection laws

Easy implementation
Optimized design generates high consent rates.
Understanding compliance
Minimal effort needed. Implementation can take as little as an hour.
Understanding compliance
Deep understanding of both compliance and digital advertising ecosystem.
Quantcast Choice vendor control

Improve vendor control via
a standardized solution

User data control
Control which partners can collect and process your user data.
IAB TCF v2.0 framework
Built on the ONLY industry-wide transparency and consent framework, IAB TCF v2.0
Privacy expertise
Expertise on the IAB framework.

Built By Consumer Privacy Experts, With Ad Tech Partners

For Publishers You keep creating great content – we’ll help you with consent.

We take the complexity off your hands, enabling data consent across your digital properties, efficiently managing the flow of consumer consent.

For Advertisers Collecting consent is the gateway to effective targeting.

We aim to minimize impact to your marketing funnel with highly optimized design while helping you meet key privacy requirements.

How Choice Helps You Solve Key Privacy Issues Choice features directly line up with the four core functionalities of a CMP

Quantcast Choice CMP consumer privacy icon

Purpose Notification

Provides notices of the purpose and vendors for processing personal data

Quantcast Choice CMP consumer consent notification icon

Privacy Preferences

Provides users options to allow or disallows processing on a granular basis under both the consent and legitimate interest legal basis

Quantcast Choice CMP consent signal storage and access icon

Signal Storing & Sharing

Signals vendor and purpose permissions for processing personal data

Quantcast Choice CMP audit logs icon

Audit Log

Site owners can access the audit log and use it to prove that consent was given

Your Best Partner for Consent & Compliance Management



  • Deep understanding of both compliance and digital ads
  • 14-year trusted relationship with publishers and advertisers


  • Core partner with the IAB on the development of the transparency and consent framework
  • Creator of first widely available IAB-focused CMP


  • Implement Choice in less than an hour
  • Minimal effort needed. We do the heavy lifting for you

Data Protection Regulatory Compliance Can your consent management platform handle today’s regulatory standards?

General Data Protection Regulation GDPR

The GDPR generally applies to any business, whether or not it is based in the EU, that processes the personal data of EU residents. The GDPR applies to these businesses even if the goods or services that they offer are free.

Transparency & Consent Framework TCF

The Transparency and Consent Framework (TCF) was created by IAB Europe to help publishers, advertisers, and ad networks comply with the European Union’s General Data Protection Regulation (GDPR) and ePrivacy Directive (Cookie Law).

California Consumer Privacy Act CCPA

The California Consumer Privacy Act (CCPA) was passed in June 2018 and went into effect January 1, 2020. The CCPA is designed to regulate the ‘sale’ of personal information of California residents by a business, and provide more privacy protections to California residents.

Required Update to TCF v2.0

Resources Get up and running fast

Our help center and blog post gives you the education and insights you need to set-up your Choice today

Quantcast Supports Google’s TCF v2.0 Integration

The Quantcast Choice team has continually supported publishers and advertisers over the past few months as they begin to migrate to IAB TCF v2.0.

Free access to the upgraded Quantcast Choice CMP

Choice is one of the first TCF v2.0-compliant consent management platforms validated by IAB Europe.

Help Center

Browse help articles and guides to help get up and running fast

Get Choice for Free Simplify your consent today

For Enterprise-level Support Get in touch with us