Choice for Publishers and Marketers Simplify Consent & Compliance Management
We help with privacy compliance, so you can focus on your business
The FREE privacy tool trusted by 25,000+ publishers and brands
Build consumer trust by providing
transparency and control
Maximize ad revenue while supporting
compliance with data protection laws
Improve vendor control via
a standardized solution
For Publishers You keep creating great content – we’ll help you with consent.
We take the complexity off your hands, enabling data consent across your digital properties, efficiently managing the flow of consumer consent.
For Advertisers Collecting consent is the gateway to effective targeting.
We aim to minimize impact to your marketing funnel with highly optimized design while helping you meet key privacy requirements.
Provides notices of the purpose and vendors for processing personal data
Provides users options to allow or disallows processing on a granular basis under both the consent and legitimate interest legal basis
Signal Storing & Sharing
Signals vendor and purpose permissions for processing personal data
Site owners can access the audit log and use it to prove that consent was given
- Deep understanding of both compliance and digital ads
- 14-year trusted relationship with publishers and advertisers
- Core partner with the IAB on the development of the transparency and consent framework
- Creator of first widely available IAB-focused CMP
EASE OF USE
- Implement Choice in less than an hour
- Minimal effort needed. We do the heavy lifting for you
General Data Protection Regulation GDPR
The GDPR generally applies to any business, whether or not it is based in the EU, that processes the personal data of EU residents. The GDPR applies to these businesses even if the goods or services that they offer are free.
Transparency & Consent Framework TCF
The Transparency and Consent Framework (TCF) was created by IAB Europe to help publishers, advertisers, and ad networks comply with the European Union’s General Data Protection Regulation (GDPR) and ePrivacy Directive (Cookie Law).
California Consumer Privacy Act CCPA
The California Consumer Privacy Act (CCPA) was passed in June 2018 and went into effect January 1, 2020. The CCPA is designed to regulate the ‘sale’ of personal information of California residents by a business, and provide more privacy protections to California residents.
Required Update to TCF v2.0
Quantcast Supports Google’s TCF v2.0 Integration
The Quantcast Choice team has continually supported publishers and advertisers over the past few months as they begin to migrate to IAB TCF v2.0.
Free access to the upgraded Quantcast Choice CMP
Browse help articles and guides to help get up and running fast