The world, and Canada have changed. On January 23, Canada reported its first case of COVID-19, eventually ushering in an era of stay at home orders and social distancing across the country. Over six months later, Canada is looking to “restart” their economy. It is still unclear how Canadian consumer purchase behavior has changed and
You’ve probably heard by now that the cookie apocalypse is coming and that it will be a watershed moment for the entire internet. What is less understood is how marketers and publishers can operate in this new ecosystem to still get a return on marketing investment and generate sustainable revenues. What is the best way
At Quantcast, respect for privacy is woven into the fabric of our business. This inspired us to be one of the driving forces behind the IAB Europe’s Transparency and Consent Framework (TCF) and build one of the first-ever consent management platforms (CMPs), Quantcast Choice® based on the TCF standard. The Quantcast Choice team has continually
Unique data from Quantcast uncovers changes in consumer behavior around the world as countries adapt to the coronavirus crisis.
This is the first installation of a content series that will provide an honest, critical look at the adtech industry to date. By reflecting on where we’ve been and how we got here, we’ll uncover the most practical and ethical path forward. Adtech is facing its reckoning. As it should. After years of unchecked growth